The name "60 Cent Gallery" is a choice brimming with significance, encapsulating the gallery's core values and aspirations:
The term "60 Cent" might denote a nonexistent or never-before-seen coin denomination, embodying scarcity and uniqueness. Its atypical nature underscores the gallery's emphasis on originality and innovation.
"60 cent" also phonetically mirrors the Chinese for "60分", which could signify a 60% score in educational and grading systems or 60 minutes in time—
As a score, it represents the threshold of passing, a starting point for improvement, symbolizing a standard that always exceeds the average. It reflects the gallery and its exhibited artworks' tremendous potential, hinting at the gallery's mission to offer outstanding collections at reasonable prices.
When it signifies 60 minutes, equivalent to an hour, it represents a complete circle on a clock face, symbolizing the gallery's pursuit of a perfect, precise, and continuous art experience.
Additionally, as an easily created and memorable symbol, "60 cent" significantly benefits a newly established gallery's business development.
Moreover, there's a novel titled "The Moon and Sixpence", deriving its name from the author Maugham's review of another of his autobiographical novels— according to a 1956 letter from him, "If you look on the ground in search of a sixpence, you don't look up, and so miss the moon." We could add a portrait for the gallery, perhaps called “The Moon is Sixty Cent”, suggesting that we're no longer young. Through this gallery, we aim to find our own "60 cent" and appreciate our moon.
The naming of 60 Cent Gallery profoundly reflects its unique spirit and values: prioritizing scarcity and innovation, along with a precise assessment of art quality and potential. Ingeniously integrating the multifaceted imagery of "60 points" into its brand philosophy, it not only anticipates the gallery's pursuit of excellence in the art realm but also symbolizes its commitment to a complete art experience. With this richly symbolic name, 60 Cent Gallery aspires to be a bridge for art exploration and cultural exchange, connecting history with the modern, the East with the West, showcasing its unique position and influence on the global art stage.